SAUMA HD Radio is a dynamic online radio station founded in 2021 under the umbrella of the South
African Upcoming Music Awards (SAUMA) Group. It was created with the mission to give a voice to
upcoming musicians, podcasters, and creators, particularly those from underrepresented communities
in South Africa. As an innovative platform, SAUMA HD Radio strives to provide high-quality music,
engaging talk shows, and insightful podcasts while promoting social issues, culture, and
entrepreneurship.
Based in South Africa, the station serves a diverse, national, and global audience through online
streaming. SAUMA HD Radio is at the forefront of advancing African music, creating opportunities for
young talent, and influencing the cultural landscape of South Africa through music, education, and
community empowerment.
