Choma is an initiative brought to you by HIVSA, it’s an online and interactive mobile magazine for adolescent females designed to educate and relate to the youth on light-hearted and more serious topics with the main purpose of educating women about HIV prevention and ultimately informing them how to make better life choices.
Encouraging an HIV-free generation.
The magazine covers topics and in-depth articles relating to health and well-being, inspiration, love and relationships, and pregnancy. The magazine also encourages users to interact by playing a game, answering poll questions, sharing their story, or `ask Choma` where they can ask for advice in confidence all from a credible source with reliable information.
The magazine aims to position itself as a `big sister` or `best friend` instilling faith in the brand to be a platform of choice for adolescent females to come for sound advice or just someone to talk to.