Image sizes for your business listing

Here follows a guideline for image sizes for your listing:

• Logo image: 640 x 363 pixels (logo only please, no other text or contact details)
• Hero image: 1920 x 1080 pixels (please refrain from too much text here, else your listing title will not be legible)
• Listing gallery images: Max size of 1024 x 768 pixels

Editing & optimising your listing images

Adobe Express has a free image editing tool that you can use to edit and crop your images to the above specifications. When you export images, it’s also important to reduce the file size by optimising it for the web at around 60-70% compression quality which should be fair for web use.

How to name image files before uploading

When naming your files before uploading, please ensure that it’s unique. This will avoid potential duplicate file names and display errors on your listing.

For SEO purposes, keeping the image file name concise and meaningful is advisable, generally aiming for around 15-60 characters. This range ensures that the file name is long enough to include relevant keywords but not so long that it becomes cumbersome or less impactful for search engines.

File types

We recommend JPG first, but can also accept PNG files for logos (if it’s mostly flat colours). For gallery images, please use JPG as that will ensure the best file quality at a smaller size.

Key tips for image file names

1. Incorporate Keywords: Use relevant keywords that accurately describe the image and align with the corresponding page’s content.
2. Be Descriptive and Specific: Provide clear context about the image. For example, “black-leather-office-chair.jpg” is more informative than “chair.jpg”.
3. Use Hyphens to Separate Words: This makes the file name easier for users and search engines to read, improving semantic clarity.
4. Avoid Over-Optimization: Don’t stuff keywords or use overly complex file names. Keep it natural and relevant to the image content.

Why your listing images matter

Good listing images are crucial for several reasons, particularly in enhancing the user experience and boosting the effectiveness of your online presence.

Here’s why they’re important:

1. Visual Appeal: High-quality images instantly grab attention and make listings more visually appealing. This is essential in environments like directory listings where visuals significantly influence user decisions.
2. Builds Trust: Professionally captured and presented images build trust. They suggest that the seller or service provider is credible and committed to quality, reducing perceived risk for buyers or users.
3. Enhances Understanding: Good images provide a clearer understanding of what is being offered. They can showcase what your company offers more effectively than text descriptions alone.
4. Increases Engagement: Listings with compelling images tend to have higher engagement rates. Users are more likely to click on a listing, spend more time viewing it, and ultimately take action.
5. Improves Conversion Rates: Enhanced engagement typically leads to higher conversion rates. When potential customers can see detailed and attractive images, they are more likely to contact you.
6. SEO Benefits: From an SEO perspective, well-optimized images (including file name, alt text, and file size) can help your listings rank higher in search engine results. This is particularly important in image-driven searches.
7. Competitive Edge: In a crowded market, standout images can differentiate your offerings from competitors. They can highlight unique selling points and premium features effectively.

For your business, ensuring high-quality, well-presented images can significantly impact user perception and decision-making, enhancing both user experience and business performance.