During the height of the COVID-19 pandemic in 2020, the founders established Yethu Wines. This was the fulfillment of a dream to bring to market one of the best-kept secrets of a great cultivar from the Tulbagh Winelands.
The name “Yethu” was derived from the isiZulu word, EYETHU, meaning “Ours.” It depicts the pride we have in our brand of wines. Based on exceptional taste and quality coming from one of the most exciting wine-producing regions in the Western Cape. Nestled on a sixteen-acre (16) plot, the vineyard is adjacent to many wine farms. Both include the Lemberg Wine Suppliers in South Africa that Yethu partnered with to produce the Yethu range in Tulbagh.
Yethu is a 100% black-owned company located in Cape Town, Johannesburg. The company boasts a strong leadership team with marketing experience and competence that will aim to grow the brand in local markets and those in the African diaspora. Furthermore, Lemberg Wines is a boutique vineyard of recognized excellence with a handcrafted approach to high-quality winemaking.
The Yethu Wine Suppliers in South Africa range comprises the Cape Blend 2020, a vibrant red with a blend of Mélange berry flavors. For easy drinking and their pride, the Harsevelu, white flowers. peach and spicey with a lingering, fresh, vibrant, and lively acidity. However, we want to cater to both the young drinker and the sophisticated palate. And we believe we can achieve that with our offering.
Yethu is more than just a wine; it’s a lifestyle, says the marketing director. The company plans to add a Sauvignon Blanc and a Syrah to its current range in the next twelve months.
